Vidre+™
Slow down the ripening process of your crops
As crop protection experts, we understand better than anyone that the potential of your fruit and vegetables is crucial to the success of your business. We also know that you strive to deliver the cream of the crop every single day.
Vidre+™ helps you do exactly that. This innovative system releases 1-MCP (1- methylcyclopropene), a plant growth regulator, gradually to help your produce meet industry standards for longer. One sticker per box protects produce from premature aging and safeguards the quality of your crop.
*Vidre+™ is solely available through Janssens PMP in Europe and the United Kingdom.
How Vidre+™ works
Fruit releases a natural hormone, ethylene, which triggers the ageing process when it attaches to an ethylene receptor in the produce. The 1-MCP released by Vidre+™ stickers keeps ethylene from doing so by blocking that receptor, thus slowing down the fruit’s ripening process and increasing its shelf life.
The result? Longer sales windows for your high-quality produce. And demanding retailers and consumers falling in love with the quality and look of your fruits and vegetables.
Benefits of Vidre+™
Enhanced packaging
You can apply Vidre+™ stickers to your packaging when packing the fruit. The stickers can be used on any type or size of packaging and can be fully customized to your needs.
Simply apply one sticker to each package of fruit and let Vidre+™ do the rest. It's the perfect solution for high-quality produce and steady revenue year-round.
Easy application
Fruit is a delicate, natural product that continues to ripen after harvest. However, fresh fruit is most appealing to retailers and consumers. Therefore, the quality of produce distributed is vital to the revenue of packers and wholesalers.
Fruit with an extended shelf life can be stored and sold over a longer period. Vidre+™ makes that possible.
Improved produce quality
Consumers have an eye for quality and want only the best. This means that a lot of produce gets rejected before it even hits the shelves. Sometimes, produce barely makes it onto the shelf before it is tossed.
Vidre+™ extends the shelf life of produce, preventing unnecessary food waste.
Increased profitability
The quality of crops determines their marketability. Since consumers are so critical of produce quality, high-quality fruit is more likely to sell. Vidre+™ can limit post- harvest losses by slowing down the ripening process and maintaining quality for a longer period of time, thus increasing profitability.
Vidre+™ trail resultsThe University of Science and Technology in Poland tested Vidre+™ on two sweet cherry varieties, Kordia and Regina, while official trials in Italy evaluated the Staccato variety. Both studies found significant benefits in terms of freshness protection.
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Janssen PMP is here for youWe are committed to learning from your experiences, creating products that suit your needs, and protecting your business while reducing food waste worldwide. Your benefit and the benefit of others are our top priorities. Relieving the pressure on the planet, one step at a timeA significant amount of the methane produced in landfills comes from food waste. We can limit the chances of produce ending up in landfills by implementing technologies that increase shelf life. We believe that we can all do more to relieve pressure on the planet, which is why we partner with experts in the field, such as Fresh Inset. Together, we can start making a difference. |
VIDRE+™ is a trademark of Fresh Inset, used under license.
Always read the label before use.