Vidre+™ for retailers and supermarkets

Keep your produce fresh for longer

As a retailer or supermarket owner, you want to offer your customers the highest quality produce. Therefore, it’s important to maintain the freshness of your fruits and vegetables from the moment you receive your deliveries.

Vidre+^™ keeps your produce fresh and appealing longer so you can stock your shelves with high-quality offerings, maximize your profits, and keep your customers satisfied!

Request your Vidre+™ brochure

_{*Vidre+^™ is solely available through Janssens PMP in Europe and the United Kingdom.}

What is Vidre+^™?

Vidre+^™ is an innovative technology that extends the shelf life of fresh produce while maintaining its quality from farm to supermarket shelf. Vidre+^™ comes in the form of stickers that release 1-MCP, a substance which slows the ripening process of fruits and vegetables. When applied to packaging, the stickers keep your produce fresh for a longer period.

Main benefits of Vidre+^™

improves customer satisfaction due to the quality of the produce.
increases the flexibility of your sales windows.
decreases the need to offer produce at discounted prices.
minimizes complaints about produce quality.

Vidre+^™ results

After 3 weeks of storage, fruit treated with Vidre+^™ showed a 29% reduction in stem browning compared to untreated fruit. The extended stem vitality indirectly affected decay control by reducing Botrytis development by 9% and shattering issues by 29%. These benefits have been consistently validated through numerous internal trials.

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